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You are about to discover the profoundly simple yet shockingly effective accounting plug-in that will transform your business from a cash eating monster into a money making machine. In Profit First, Mike Michalowicz, author of The Pumpkin Plan & The Toilet Paper Entrepreneur, explains why the GAAP accounting method is contrary to human nature, trapping entrepreneurs in the panic-driven cycle of operating check-to-check and reveals why this new method is the easiest and smartest way to ensure your business becomes wildly (and permanently) profitable from your very next deposit forward.
- Sales Rank: #2838 in eBooks
- Published on: 2014-06-24
- Released on: 2014-06-24
- Format: Kindle eBook
Review
"Profit First is the missing link to experience the freedom that all of us entrepreneurs are seeking. Do it!" (Sabrina Schleicher, Tap The Potential) "Profit First has been a paradigm shift for our planning and forecasting activities. The whole team is focused on profitability from the get-go." (John Dewey, Dewey Electronics Corporation)
About the Author
Mike Michalowicz (mi-KAL-o-witz) is the author of Profit First, The Pumpkin Plan and the "entrepreneur's cult classic" (BusinessWeek), The Toilet Paper Entrepreneur. With a popular, quirky website MikeMichalowicz.com, he is a globally recognized entrepreneurial advocate. Mike is a former small business columnist for the Wall Street Journal, is MSBNC's business make-over, has built and sold two multi-million dollar companies and currently runs his third.
Most helpful customer reviews
42 of 48 people found the following review helpful.
Denial ain't just a river in Egypt!
By Jason Spencer
This is one of those warm-and-fuzzy feel good books. Why? Because once you understand the concepts and core principles of Profit First, you realize that perhaps you weren't doing it right. Then you realize that from this very moment forward (or at least the moment you finish Chapter 4 - "Choose Your Own Adventure") that you most certainly can attain financial freedom. You'll stop working like a slave to your business, and you'll feel better working with your customers.
I actually picked up the hardback version first (because I love making notes) and then got turned onto the Audible.com version, which is narrated by and includes extra commentary by the author, Mike Michalowicz. If you've never heard Mike speak, he has tremendous energy and sincerity that meshes quite well with his own brand of humor. It can be useful to follow along while he reads, making notes along the way. I did the same with one of his other books, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field.
Following Mike for the past three years, I've known about the Profit First system for a while. I implemented a half-arse version of it late last year, surprising with success. Why? Because I (unknowingly) used the concept of 'removing temptation' by keeping my Profit account hidden from my other accounts. I can't lie, I have some bias (and love) for Profit First because it worked. I also befriended Mike over a beer on the rooftop of the CreativeLive San Francisco studio, which in turn led to me being able to preview this book.
Why am I telling you this? Simple. Three months ago I learned the other pieces of the jigsaw puzzle while reading it. I put Profit First to work for real, and I've seen nothing but positives in my business and personal finances (yes, it works there too - and is discussed in the latter part of the book). For the first time in five years, I made a quarterly tax payment, on time. And I did it without sweating bullets, crapping my pants, and trying to figure out where the money would come from. Thanks to Profit First, I already had that money set aside - again in a hidden account that I only need to access four times a year. Then I took my profit distribution, and I bought myself something nice. Meanwhile, my business kept on doing what it does best.
Look, I could go on forever telling you what rocks about this book. And no, it's not Def Leppard (that's The Pumpkin Plan), but that's about the only thing missing. Grab whatever your flavor - sexy hardback, cyber Kindle, or soothing Audible - just make sure you grab it. This book will make you profitable, which will grow your business, which will ultimately make you happy and be able to answer the question "How healthy is your business?" with a wide, toothy grin from ear-to-ear on your face.
*"Denial ain't just a river in Egypt!" is from I'm Good Enough, I'm Smart Enough, and Doggone It, People Like Me!: Daily Affirmations By Stuart Smalley
20 of 23 people found the following review helpful.
but even better Mike will be back again at CL for Profit ...
By Social Sparkle & Shine
I couldn't review this book any other way than positively... especially since I've been involved in one way or another for the entire process of creating the book from concept testing - I read earlier articles about Profit First in the Wall Street Journal and on Mike's blog, in his 2nd book The Pumpkin Plan, and was there in the CreativeLive studios when the concept literally exploded in the brains of hundreds (or possibly thousands) of live, online business owners participating in the 2-day live Pumpkin Plan Workshop recording. (It's still available for purchase, but even better Mike will be back again at CL for Profit First in August!).
When I started my business 5 years ago, I spent A LOT of money on business books about how to be a consultant, how to launch a startup, how to run a green business, how to become your business brand... and most of them are still unread because they're just too much information and overwhelming even to read.
I can honestly say I don't think I bought ANY books on small business accounting or how to be profitable... I just believed the rule of thumb (that may have been true at the time but isn't anymore) - plan on 3-5 years before your startup business is profitable.
So for my accounting, I just did the best I could, and tried to make sure I could pay my bills when business was lean, and was able to spend more when my business was flush, happily tricking myself into believing I was running a "profitable", healthy business, that from the outside looked like it was growing. But I was in denial.
Most of the time, when people are in denial about something so sensitive as their business or money, the process of resolving the irrational fears and embracing REALITY is a personal process that can be extremely painful (impacting personal lives), and takes a long time to rehabilitate both the business and owner, to get to the good times.
The good thing about Profit First is that it's like the first time you visit the pain-free dentist and he really IS!
When you read this book, you'll see that becoming permanently profitable in business is as simple and easy as making the change in your brain to manage your business and $$ allocations by taking your profit FIRST, and budgeting for expenses LAST, after you've already allocated salaries & taxes.
Mike delivers the message in an easy to read, entertaining way, with lots of personal stories shared (including my own, about the moment I realized I'd been fooling myself all these years, a slave to my business). Within just a few hours of reading, I am sure you'll have the entire simple concept and system and be ready to become profitable today!
I sincerely hope you'll pick up a copy for yourself and one for every entrepreneur (and accountant!) who you care about.
13 of 14 people found the following review helpful.
You won't Profit First until you read this!
By KnotheadNed
I have been a fan of the author Mike Michalowicz, author of The Toilet Paper Entrepreneur, and most recently, The Pumpkin Plan. Mike is the quintessential entrepreneur and his first two books for have been a true inspiration for me as I navigate the often turbulent waters of small business ownership. I am not complaining, when I opened my latest company in the summer of 2009, arguably the WORST time for a start-up (especially if you wanted any bank financing), Mike's Toilet Paper Entrepreneur was the inspiration to keep me trudging along, "paycheckless", getting up every morning with a smile on my face knowing that I was building something.
Then came The Pumpkin Plan. Just what my business needed after struggling through the worst economy in decades and waking up to realize that the doors were still open and the lights were still on. Through that book I learned the art of nurturing your best customers and releasing the worst. A valuable concept that I certainly should have been able to figure out myself. . .but I didn't. Mike did, and I followed his formula and my business is now much better because of it.
My problem is, I am an entrepreneur. I'm not an accountant, I'm not a banker. I'm an entrepreneur. When I saw Michael come out with his latest book called Profit First I thought. .WHATTTT??? Profit first. How novel! I had another "ahh haa" moment; Why didn't I think of that. Well, once again, after getting a complimentary first 5 chapters, I can say "Don't miss this one!" I think Mike has outdone himself this time. He not only talks about accounting in a language that non-accountant can understand, but he makes me want to give this book to MY accountant and say. . "Learn this!" "Help me make this happen for me!"
Do don't waste your time hemming and hawing over whether or not to get this book. There are tons of business books on the market and I have read most. This book is well worth your investment of the minimal cost and the time you will spend enjoying it! If you are an entrepreneur, or THINK you are, then this is a MUST READ. My favorite thing is "MIKE ISN'T TRYING TO UPSELL YOU ANYTHING! So many authors give you just enough information to get you to buy their "plan." Not Mike. This is the real deal! In fact, you would do your fellow entrepreneurs a HUGE favor by purchasing a copy for them as a gift! They will thank you a 100 times over! Happy reading, and happy profit!
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