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The first book about how to formulate a vision for new and appropriate products.
- Sales Rank: #2210700 in Books
- Brand: Brand: BIS Publishers
- Published on: 2011-08-09
- Original language: English
- Number of items: 1
- Dimensions: 7.50" h x 6.00" w x 1.25" l, 1.65 pounds
- Binding: Hardcover
- 320 pages
- Used Book in Good Condition
From the Inside Flap
This book is about the design approach ViP, Vision in Product design. ViP is the label of a method that first and foremost supports innovators of any kind to ‘design’ the vision – the raison d’etre – underlying their design. This vision is firmly rooted in a deliberately constructed future world. Since the vision defines the goal and not the means, the method can be applied in innovation processes of any kind. Hence its current title: Vision in Design.
From the Back Cover
This book is about the design approach ViP, Vision in Product design. ViP is the label of a method that first and foremost supports innovators of any kind to ‘design’ the vision – the raison d’etre – underlying their design. This vision is firmly rooted in a deliberately constructed future world. Since the vision defines the goal and not the means, the method can be applied in innovation processes of any kind. Hence its current title: Vision in Design.
About the Author
Paul Hekkert is Professor of Form Theory and in the faculty of Industrial Design Engineering at TU Delft University in Holland. Matthijs van Dijk is CEO of KVD design consultancy and Professor of Applied Design at TU Delft.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Guidebook? Or showcase?
By Matthew Buckley
An excellently presented book with some quality showcasing work contained within.
What I was hoping for was a little more insight into the frameworks of design that are introduced at the beginning of the book. As a practitioner I found that the link between the fundamental framework and the case studies was more implicit that immediately useful or explicatory.
0 of 0 people found the following review helpful.
Future-driven design
By Fouad
Cet ouvrage est incontestablement orienté vers l'innovation, j'ai acheté ce livre dans le cadre d'un cours sur le design d'interaction (université Laval-Québec).
L'approche « ViP » (Visual In Product design) est une façon différente d'appréhender le design, de par sa démarche (structurée, mais non contraignante) cette méthode nous conduit vers une vision plus élargie des opportunités de design.
L'ouvrage est écrit d'une manière très didactique avec énormément de mises en situation et d'exemples. (je ne sais pas si le design de livre est le fruit de la méthode ViP, mais en tout cas il est sexy !!!!).
L'expérience de la méthode dans le cadre du cours était très « rafraichissante », ça m'a donné le goût de l'appliquer dès que possible.
0 of 0 people found the following review helpful.
AWESOME
By igor Drudi
Great book, a incredible experience.
Usefull and usable in our daily work, aply the design context in a new aprouch, a really guidebook for innovators!
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