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Convert the promise of big data into real world results
There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform.
- Discusses how companies need to clearly define what it is they need to know
- Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions
- Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them
- Includes many high-profile case studies from the author's work with some of the world's best known brands
- Sales Rank: #198538 in Books
- Brand: Marr, Bernard
- Published on: 2015-03-09
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .60" w x 5.50" l, .71 pounds
- Binding: Paperback
- 256 pages
From the Back Cover
GET SMART – LEARN TO CONVERT THE PROMISE OF BIG DATA INTO REAL-WORLD RESULTS
There is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to use big data to get solid, real-world business results – and putting that in place to improve performance.
Big Data shows you how to implement the same practices that leading firms have used to access new dimensions of profitability. You'll learn from clear explanations and countless examples how successful organizations large and small use the SMART model to get ahead:
- Start with Strategy
- Measure Metrics and Data
- Apply Analytics
- Report Results
- Transform Business
About the Author
BERNARD MARR – the 'Big Data Guru' – is one of the world's most highly respected voices anywhere when it comes to data in business. In Big Data, you have access to techniques for converting raw information into real business results. Marr brings complex concepts down to earth, so you can use data the SMART way to transform everything you do.
Most helpful customer reviews
3 of 3 people found the following review helpful.
"Big Data" is it SMART or are you SMART- ask Bernard Marr
By CharlesRein
Although I have always worked with Engineers and Software professionals in many techn ical areas and Industries I am not a Technical person, but I read and am able to comprend or to pick up the nuances of the particular Industry.
I always like to read Industry Leading Professionasl who have the ability to take complex subjects and make it understandable to Lay practicioners in the Industry.
Bermard Marr has done that in " Big Data". He takes the Concept of "Big Data" which has become the Hot Topic in every area of Business optimization and potential innovative opportunity for the next 20 years and offers many insightfull case studies to KISS "Keep It Simple s"
Mr Marr takes the HYPE of what do we do with our data; and breaks it down into SMART Data. Five steps to learn how to ask the right QUESTIONS about your company and the DATA internal and external so that the Questions get answers that are relevant to solutions that will benefit your business or application.
5 of 6 people found the following review helpful.
How and why SMART decisions are based on SMART analytics
By Robert Morris
Much of what I know about "big data" and analytics I have learned from Tom Davenport and again I express my deep gratitude to him. In addition, I have read several dozen books by other authors on one or more aspects of one or both subjects and have learned much of value from them, also. I now share four convictions based on what I have learned thus far. First, the name of the game is not Big Data. Rather, it is having a sufficient quantity of the right data. Also, even then, enough of the right data is essentially worthless unless and until they guide and inform (a) the right decisions and (b) effective execution of those decisions. Also, all right data are important but some are more valuable than others. Finally, the relevance, importance, value, and sufficiency of data can change, sometimes significantly.
For more than two decades, at least since Tim Berners-Lee devised the concept of a worldwide web, business leaders have been struggling to identify their companies' information needs and then fill them. These are critically important decisions. In recent years, this process has been facilitated, indeed expedited by various electronic technologies, so that better decisions can be made and then executed much faster than ever before.
I agree with Bernard Marr: "The marriage of data and technology is radically changing our world and making it smarter. And business much become smarter too...Today the really successful companies understand where their customers are and, perhaps more importantly, what they are doing and where they are going. They know what is happening as it's happening and they allow that information to guide their strategy and inform their decision-making. Companies that don't embrace the SMART revolution will be left behind." Quite true.
Marr introduces this acronym, SMART, for the business model he recommends:
S = Start with strategy
M = Measure metric s and data
A = Apply analytics
R = Report results
T = Transform business
He devotes a separate chapter to each component of the model. "When you approach data (big and small) and analytics from this narrower more focused and practical perspective you can get rid of the stress and confusion surrounding Big Data, reap the considerable rewards, and 'Transform your business.'"
These are among the dozens of passages of greatest interest and value to me, also listed to suggest the scope of Marr's coverage:
o Data collection (Pages 12-17, 57-58, and 85-88)
o Focus to reap rewards (19-22)
o Strategy (23-55)
o The SMART Strategy Board (29-33)
o The pear tree metaphor (33-35)
o SMART questions (43-46 and 52-59)
o Project Oxygen (Google): A mini-case study (48-54)
o Measurement (57-103)
o Datification (64-79)
o Analytics (105-154)
o Transparency (143-149)
o Reporting (155-198)
o Data visualization (156-178, 163-269, and 185-190)
o Transformation (199-230)
It is impossible to exaggerate the importance of asking not only smart questions but the right smart questions. Only then can the right answers, the correct answers, be determined. In this context, I am reminded of Peter Drucker's observation, "There is surely nothing quite so useless as doing with great efficiency what should not be done at all."
Once again, I agree with Bernard Marr: "SMART business is a solution that encourages us all to step back from the hype and noise around data - especially Big Data - and take stock of where we are, where we are trying to get to and what data and tools we can employ to get there...One thing is for sure, Big Data and analytics are here to stay and it's only going to get more sophisticated. We need to embrace it, operate it effectively, deliver value in exchange for the data and apply its significant benefits for the betterment of our world."
Business leaders who are determined to help their organizations use smart big data analytics and metrics to make better decisions and improve performance will find in this volume almost all that they need to pursue that immensely important strategic objective.
3 of 3 people found the following review helpful.
Easy to read and well written - A must have for your libray
By Jefftey Strickland, Ph.D.
Bernard knows Big Data. I love the SMART approach he takes in presenting the concept and use of Big Data. The acronym SMART has been used with different meaning in numerous environments with great success. SMART in my world of simulation meant Simulation and Modeling for Acquisition, Research and Training. I designed class rooms using SMART (the company) technology. Bernard has done a SMART thing with Big Data, for he is very SMART. With all fun aside, this is a must read for anyone who wants to learn about Big Data. Written in plain language, well organized with ample graphical aids, I am sure you will love it.
I would completely disregard the one and two star ratings (one each). They are entitled to their wrong opinion. Perhaps they should try to write a book that all audiences can take in. It is difficult to do and Bernard has done it very well.
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